Human Kinetics Selects MEI Global to Develop Licensing Partnerships

Today Human Kinetics, the authoritative publisher of information related to physical activity, announced that it has chosen MEI Global, LLC (MEIG) to develop third-party licensing partnerships to ensure that the millions of people worldwide who are interested in some form of physical activity, from college students and professors to personal trainers, coaches and nutritionists, can more quickly and efficiently access Human Kinetics’ content.

“Our mission at Human Kinetics is to increase the knowledge, enhance the performance, and improve the health and fitness of all people around the world,” says Skip Maier, CEO of Human Kinetics. “We’ve worked hard to ensure that our customers can access useful information about sport and physical activity in whatever form works best for them, including peer-reviewed journals, books, instructor support materials, journals, online courses, video, digital products and more.” Maier says, “Now, with MEIG’s deep knowledge of the content licensing landscape, we can create a distribution framework that allows people to find the critical information they need, wherever they are.”

MEIG was founded to identify, negotiate, and grow third-party distribution partnerships for its publisher clients. Chris Broekhoff, MEIG’s president, says, “The market for content and its associated business models evolves rapidly. In a world of declining budgets, publishers must focus closely on publishing operations, and that can come at the expense of a strategic approach to distribution.” Says Broekhoff, “Our dealmakers are laser-focused on finding opportunities for monetization without cannibalization, and are excited to help ensure that Human Kinetics’ high-quality content gets the audience it deserves.”

About MEI Global, LLC: MEI Global is a content licensing agency that provides a suite of services to help publishers reach new audiences, without cannibalizing existing revenue streams. MEIG assists publishers with strategic decision making through a lens of revenue growth, brand extension, and intellectual property protection. For additional information, please contact Senior Vice President of Business Development Nancy Davis Kho at ndkho@MEIGlobalLLC.com.

About Human Kinetics: Human Kinetics leads the world in providing information related to physical activity. Publications and educational materials from the employee-owned company touch the lives of millions of people worldwide who are interested in some form of physical activity. Those people include college students and professors, personal trainers, rehabilitation specialists, athletes, coaches, physical educators, nutritionists, parents, and sedentary people who want to become active. For additional information, please contact Steve Ruhlig, Vice President and Director, Sales and Marketing, at stever@hkus.com.